Why Italian hotel brands struggle digitally overseas — and what to do about it.
A diagnosis of the structural failures most Italian hospitality brands make when expanding internationally, and the infrastructure that fixes them.
Read essay →
VI.
The Founder
From the kitchen to the boardroom.
Founder & Principal
Andrea Abbondanza
I started behind a stove in Milan. Then in a courtroom. Then on a laptop. The thread connecting all three is the same — building systems that turn chaos into repeatable outcomes.
I trained as a chef. Ran restaurants in Milan and Brianza. Practised law. When I moved to Australia, I rebuilt from scratch — first as a digital marketer, then as an agency founder, then as an operator across hospitality, AI, and media.
"Italian brands don't fail internationally because the product isn't good enough. They fail because the systems aren't built."
Today I run Abbondanza Marketing — a consultancy that exists to fix exactly that. We help Italian hospitality, luxury, and consumer brands build the digital and AI infrastructure required to scale across borders without losing what made them Italian in the first place.
I speak internationally on AI, hospitality, and the future of Italian business. Based between Milano, Melbourne, and Bangkok — working across Europe, Australia, and the United States.
2008 — 2014Kitchens & restaurants · Milan, Brianza
2014 — 2017Legal practice & corporate strategy
2017 — 2021Digital marketing transition · Australia
2021 — 2023Founded Abbondanza Marketing
2023 — NowAI & consultancy positioning
2026 →Five ventures · International advisory