Notes from the intersection.

New long-form pieces are published as the work justifies them — typically one per month, sometimes more after a substantial engagement closes. Each piece earns its place by being something worth pointing to inside a strategy session.

Every piece is written by Andrea Abbondanza, founder of Abbondanza Marketing. No guest writers, no AI ghostwriting — the essays are first-person field notes drawn from active engagements with Italian brands operating internationally.

Yes. Each English piece has an Italian counterpart at /it/insights/, cross-linked through hreflang. The Italian edition is not a literal translation but a parallel writeup that respects how the topic is normally framed in Italian business contexts.

Yes, with attribution and a canonical link back to the original URL. Reach out for editorial coordination — original-source attribution tends to require a live anchor anyway.

Start with the piece closest to the situation: the Italian hotel essay for hospitality operators, the multi-location SEO playbook for groups with more than five venues, the AI concierge field notes for AI deployment decisions. Each closes with a path into the relevant service or industry engagement.