From the kitchen to the boardroom.
Hospitality was my first language. I worked in kitchens and dining rooms through law school in Milan — kept doing it after I qualified, while practising as a lawyer in Italy. The pull of food and people never let go.
So I took a leap of faith. I moved to Australia to challenge myself, and on the other side of the world I rediscovered my passion for hospitality — first back inside restaurants, then helping them win on search, then building that into a specialist SEO practice for restaurant groups across three continents. From a Milanese dining room to international stages.
"Italian brands don't fail internationally because the product isn't good enough. They fail because the systems aren't built."
Today I run Abbondanza Marketing — a consultancy that exists to fix exactly that. We help Italian hospitality, luxury, and consumer brands build the digital and AI infrastructure required to scale across borders without losing what made them Italian in the first place.
I speak internationally on AI, hospitality, and the future of Italian business. Based between Milano, Melbourne, and Bangkok — working across Europe, Asia, Australia, and the United States.